Making points + miles personal
The Points Guy is launching an onsite authenticated experience. As part of that, we want to create a deeply personalized experience that will help users understand their spending, see how they can earn more points, and eventually take the trip of their dreams.
I loaned my time to the team to lead content design for the initiative, serving as principal content designer while the team searches for a full-time candidate. This project is still in the works, so I can only share two small snippets on my portfolio here but I would love to talk more about the project in-person or on a Zoom to speak to more of the personalized copy that we'll be providing.
I loaned my time to the team to lead content design for the initiative, serving as principal content designer while the team searches for a full-time candidate. This project is still in the works, so I can only share two small snippets on my portfolio here but I would love to talk more about the project in-person or on a Zoom to speak to more of the personalized copy that we'll be providing.
Credit card recommendations
In this widget, we're able to provide customers feedback on whether the cards that are in their wallet are the best for their top spending categories. I wrote content that helps solve for several different scenarios:
1. A user has a great card for their top category, and they consistently pay for spending in that category with the right card
2. A user has an OK card but they could be earning more in a category if they apply for a new card
3. A user is missing out on many points and should apply for a better card so they can earn rewards
On the initial dashboard where the widget (pictured) would appear, I wanted to keep the copy relatively neutral—we want to be informative for our users but not make them feel bad.
Once a user clicks on a tile to learn more, they are shown a screen that goes in-depth about our recommendations. They either receive congratulatory messaging commending them for their smart spending or they receive helpful information on places where a new card could help them, and how much they could hypothetically earn with a new, better card.
1. A user has a great card for their top category, and they consistently pay for spending in that category with the right card
2. A user has an OK card but they could be earning more in a category if they apply for a new card
3. A user is missing out on many points and should apply for a better card so they can earn rewards
On the initial dashboard where the widget (pictured) would appear, I wanted to keep the copy relatively neutral—we want to be informative for our users but not make them feel bad.
Once a user clicks on a tile to learn more, they are shown a screen that goes in-depth about our recommendations. They either receive congratulatory messaging commending them for their smart spending or they receive helpful information on places where a new card could help them, and how much they could hypothetically earn with a new, better card.
Spending habits
Similarly, I created messaging for users letting them know on their transactions report whether or not they're doing a good job using their best card, or if they should use a different card for max points next time.
We have just a small snippet here but I worked with our data and engineering teams to craft a (comically large) spreadsheet with messaging that could match up with any scenario. The Figma pictured is just an example of the various places we will be showing our users contextual, personalized messages to help them along their points + miles journey.
We have just a small snippet here but I worked with our data and engineering teams to craft a (comically large) spreadsheet with messaging that could match up with any scenario. The Figma pictured is just an example of the various places we will be showing our users contextual, personalized messages to help them along their points + miles journey.
